On 24 May 2016, the UK Competition and Markets Authority (CMA) announced that a commercial refrigerator supplier had agreed to pay a fine for infringing EU and UK competition law by imposing Internet Minimum Advertised Price restrictions. It had also threatened its dealers with sanctions if they advertised below that minimum price .These are well-established illegal vertical restrictions amounting in effect to Resale Price Maintenance (RPM). Even earlier, on 26 April 2016, the CMA announced that a bathroom fittings supplier had agreed to pay a fine for online RPM .In that case, Ultra Finishing Limited had tried to dress up RPM as recommended resale prices (RRPs) to its retailers. RRPs are legal, but cannot cross the line into RPM. Ultra-had crossed the line in relation to online sales by its retailers because it threatened them with penalties for not pricing at or above the ‘recommended’ price, including: Charging them higher prices for products; withdrawing their rights to use Ultra’s images online; and ceasing supply.